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A look at Stamford Bridge in 2017

5 Non-Football Changes At Stamford Bridge In 2017

By Chelsea NewsNo Comments

There is a happier vibe at Stamford Bridge in 2017 than there was at the start of 2016.

Whilst Antonio Conte gets on with making magic happen on the pitch, here are some things we would like to see at Stamford Bridge from a fan perspective.

Replace Singha

The beer of choice at Stamford Bridge in 2017 is Singha.

Beer and football go hand in hand but unfortunately Singha does not qualify as a football beer. It might be great for a curry but on match day it is far too fizzy and sweet to drink in only 5 or so minutes you get to drink it.

Singha paid a princely fee to be sponsors but with the deal set to expire this year, it would be great if we could find a better partner.

Faster Entry Into The Matthew Harding

The Matthew Harding stand at Stamford Bridge is a great place to watch football, but with kick-off approaching it takes far too long to get in the ground. Sure you can get there earlier but queuing is far from fun.

It would be great to make getting into the Matthew Harding faster so fans get more drinking time and there is less stress before the game.

Pay For Food/Drinks With Your Season Ticket

Paying for food and drink using pre-loaded cards is a pain when you only visit the stadium once (Amsterdam and Munich come to mind). However, with huge queues before kick-off and at half-time a system of payment that is faster than cash should be welcomed.

Contactless is a good start but being able to pay using our membership or season tickets could be a great way of speeding things up and reducing the hassle at half-time.

Making A Real Effort To Tackle Touting

Chelsea make a token effort at tackling touts and fake websites. Yet they are as popular and successful now as they have ever been.

Touts are everywhere on match days. We overheard a ticket being sold for £370 for the Spurs match outside Fulham Broadway shopping centre.

We need to find more ways to deter touts online and around the ground to keep tickets at face value for as many fans as possible.

The Shed End Back

Chelsea fans have had to share the iconic Shed End with away fans for over a decade now, it would be great to find a way to change this. Whilst having the away fans close can stoke the atmosphere it’s annoying during cup games when the entire stand is surrendered.

If not for next season, the ground redevelopment should bare this in mind when submitting and finalising plans.